John to bare his life on decade - old website

The actor has tied up with UTV for video and voice blogs

Johnabraham.com turned 10 this year. And the website will now stream video blogs featuring the actors carrying out his daily chores, at home and at work.

"I'd asked an old school friend to lock the title for me years ago, convinced that some day I'd make money on the venture. I'm ready for it now," says Abraham, admitting to a tie-up with UTV for video blogs and voices blogs for cell phones users. UTV will brainstorm with him on ideas and monitor the progress on the blogs.

UTV bets on new mantra: celebrity video blogs

MUMBAI:

Spurred by its success in the audio cinema venture, UTV New Media, the interactive arm of UTV Software, is stepping up its digital initiatives to roll out at least three new products, of which video celebrity blogs is the latest addition.

Unlike audio cinema, which at present is more a subscription-based product, the company is betting big time on the celebrity blogs and intends to eventually leverage it as a marketing tool, provided it gets the desired scale.