What would you prefer: a knock at the door on a Sunday morning or a quiet SMS stating that you have been offered a discount voucher from your favourite shopping place? Inder Verma, 36, a banker, said that every time his cell phone beeps, he presumes it to be a promotional message and mostly never bothers to open the message. But now that he is searching for a home, he finds such messages with "dream house deals" quite useful.
Marketing via SMS is the first choice of small - and medium-sized organisations. But sectors such as banking, insurance, FMCG, real estate and other financial services leverage this medium the most, with the mantra, "Even a message that does not interest the consumer will, at the most, go unanswered but hardly unnoticed."
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