Energy giant buys search terms from Google, Yahoo
June 10, 2010
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Washington:
BP, facing a wave of bad publicity over the Gulf of Mexico oil spill, is buying search terms on Internet search engines to point users to the company's official website.
Searches on Google, Yahoo! and Microsoft's Bing for "oil spill," "Gulf oil spill," or related phrase delivery a "sponsored link" at the top of the search results page to BP.com and the message: "Learn more about how BP is helping."
Clicking on the sponsored link takes a user to BP's website, where the company outlines the measures it is taking to combat the damage from the greatest environmental calamity in US history. A BP spokesman, Toby Odone, confirmed that the company was purchasing search terms.
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