June 23, 2010
Mumbai:
Queues are out of vogue for many in cities who have Internet connections. And firms that made it possible are also now fanning into small towns, determined to making online bookings for plays, concerts sporting events or movies a pervasive phenomenon. Kyazoonga.com, Bookmyshow.com, both of which started in 2007, and regional players such as Ticketnew.com are seeing opportunity everywhere. Kyazoonga.com, bagged the exclusive rights for online sales for the ICC Cricket world Cup.
Neetu Bhatia, who gave up investment banking to start Kyazoonga.com, which is present in 45 cities, says India sees sales of 4 billion tickets a year and growth of the Internet and credit cards will make it match growth in the US, where 90 per cent tickets are sold online.
"As of now growth is coming from every where and smaller towns are quickly latching on to this phenomenon," she said. Bookmyshow, like Kyazoonga, generates revenues primarily from the commissions charger through online tickets. While Kyazoonga chargers a uniform RS 15 convenience charge, Bookmyshow, takes Rs25 to 50.
Bookmyshow, which gets most of its money from movies, is also aiming for sports, parties, plays and concerts. "There are players who come in and leave, as consumers look for security and good service which not everyone provides," said Ashish Hemrajani, CEO of Bookmyshow.com.
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