23.7 CRORE INTERNET USERS IN INDIA BY 2015

India will see its number of Internet users triple to 23.7 crore from the current 8.1 crore by 2015, according to study titled 'Internet's New Billion'.

The boston consulting Group said Brazil, Russia, China and Indonesia (BRICI) will have more than 120 crore Internet users by 2015 - over three times the number of Internet users in Japan and the US



61 crore

Internet users in the BRICI countries in 2009

60%

Internet users under the age of 35 in BRICI

7 to 19 % Expected Internet penetration rate in India by 2015 because of "lowmaturty and high growth market'

9 to20 % Compound annual growth the BRICI coutries wil experience from 2009-2015, driven predominantly by young users, the management consulting firm said,

30 minutes

Time the Indian Internet users spend online each day, on aberage - the lowest rate among all the BRICI countries. This aberage will increase to only o.7 hour per day 2015

CELLPHONE

For India, the next next big growth opportunity should emerge from the rural maket where penetration of cellphones is far less than in urban markets, which have already begun to show signs of saturation.

50.7 crore

Number of cellphone users in India whose cellphone activity is limited almost exclusively to phone calls and Short Messaging Service (SMS)

25 crore Number of Indians using cellphone only for SMS

180 crore Number of people in the BRICI countries who have SIM card subscriptions

39.4 crore Combine total cellphone users in the US and Japan

5%People use mobile video This could change when 3G and other forms of wireless broadband are launched.

44% to 66% SIM penetration rates in China, India and Indonesia

90% and 75 per cent SKM penetration rate in China and India by 2015 owing, among other factors, to users taking advantage of prepaid plans from different operators