Provost Eric Darr said the exercise is not a punishment for the school's 800 students nor a precursor to a ban, but a way for people to think critically about the prevalence of social media. The blackout comes on the heels of a report that Web users in the US spend more time socialising on Facebook than searching with Google, according to data released last week from researchers at comScore Inc.
On campus, attempts to log in to MySpace or LinkedIn return the message: "This domain is blocked." E-mail, texting and other Web-surfing is still allowed, but not instant-messaging.
Student Ashley Harris, 22, said the blackout has freed her to concentrate on her studies instead of toggling on her laptop between social networks and the lesson at hand. "I feel obligated to check my Facebook. I feel obligated to check my Twitter. Now I don't," Harris said. "I can solely focus."
Adam Ostrow, editor-in-chief of the social media news site mashable.com, said he would like to see if the university collects hard metrics from the ban, such as better class attendance or more assignments turned in on time. But he said a blackout is not feasible in the long-term.
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