The popular microblogging service Twitter is exploring new business models. The newest idea is special deals for Twitter users. The deals would be financed by companies that use the Twitter account @earlybird for advertising, reported Twitter on its website.
Deals will initially be almost exclusive to American markets. but, over time, it's possible that the deals could be expanded to other regions or focus on broader categories, like music or fashion.
Twitter, which lets users send messages up to 140 characters long, has grown rapidly to more than 12 million users. But the Californian start-up has had a time earnings money. Plans for an advertising campaign met with sharp resistance from Twitter users.
The solution for this special way of offering deals is designed to toe the lines because it would only focus on users who subscribe to @earlybird. If the idea proves popular, Twitter could grow into a serious competitor for special deal services like Groupon.
Meanwhile, thanks to the geolocation app that Twitter released in March, user on the go can let their followers know where they're tweeting from. Facebook is working on a similar application that would allow mobile users to share where they are sending their updates from. The technology is fun, but it turns out users are also worried about the privacy implications of these apps.
In a recent survey, cyber-security firm Webroot found that 55% of mobile social-network users who currently employ geolocation application were worried about compromises to their privacy that might result from using these tools.
Specifically, 45% said they worried that details about their location could be used by potential burglars to target their homes while they're away.
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