Wednesday, July 28, 2010

Monsoon mania grips Mumbai on Google

Netizens flocking to search engine for rain related information, reveals Google Insights

Monsoon mania has gripped netizens of India. According to Google Insights, the search trends for the monsoon have been quite erratic in the last 90 days and even Mumbai's interest in the rains has seen a tremendous increase in this period.


And with an unpredictable monsoon creating havoc across the country, it seems that netizens are flocking to Google 'baba' for updated information on the rains.

Regional interest

When it comes to regions, Gujarat and Maharastra take the lead in terms of maximum searches online, followed by Madhya Pradesh and Delhi. Karnataka, and even North Eastern states like Assam and Arunanchal Pradesh seem to be tracking the monsoon's progress.

Top 10 states:

Gujarat
Maharashtra
Madhya Pradesh
Delhi
Tamil Nadu
Karnataka
Andaman and Nicobar Island
Andhra Pradesh
Arunanchal Pradesh
Assam

Top search terms

With search terms like monsoon, weather, monsoon Mumbai and monsoon of Indian gaining popularity, it's clear that for India's janta, Google is the next MET department.

Top 10 searches

Indian monsoon
Monsoon in India
Weather
Monsoon 2010 India
Monsoon Mumbai
Monsoon Delhi
Monsoon of India
India monsoon

Rising search terms

With monsoon forecast 2010 reigning as the fastest rising search term in the breakout, it shows how eagerly we wait for the rains.

Top 10 risers

Monsoon forecast 2010
Monsoon in Mumbai
Weather
Monsoon 2010
Monsoon2010 India
Monsoon Delhi
Monsoon forecast
Monsoon in India

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