Thursday, July 29, 2010

Yahoo Japan turns to Google search


Tokyo: Yahoo Japan, the largest internet portal operator in Japan, will adopt Google's search engine, refusing to follow Yahoo Inc in choosing Microsoft as a partner.

Yahoo Japan, which uses Yahoo Inc's search technology, and Google together will control almost all of the search market in the word's second-biggest economy.

The deal stands in stark contrast to the decision by Yahoo Inc, which owns roughly one-third of Yahoo Japan, to integrate its search technology with Microsoft after the United States government blocked a potential tie-up with Google.

Yahoo Japan, which hopes the deal will strengthen its No 1 position in the domestic market, will also adopt Google's search-linked advertisement delivery system and feed its data to Google sites. The deal was seen by some as underscoring Microsoft's weaker position in search. The Japanese firm said the partnership with Google will not violate antitrust regulations.

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